Machine Learning Specialist, Analytics
Power revenue decisions across eight markets with end-to-end ML — own feature engineering and real-time predictions at Draivi.
We’re building the ML layer that powers revenue decisions across eight markets — and we need someone who loves tabular data, thinks in features, and wants to see their models drive real business outcomes.
Draivi is a fast-growing international performance marketing company, recognized three times on the Financial Times FT1000 list of Europe's fastest-growing companies. With €30M revenue in 2025 and operations across the Nordics, Germany, Spain, Mexico and South Africa, we help lenders and financial service providers acquire customers through data-driven marketing and comparison platforms.
We're looking for a Machine Learning Specialist to our analytics team to own our the development, deployment and optimization of all of our ML models. This is a foundational role in our analytics that runs on GCP and processes millions of data points daily. We’ve built solid foundations in BigQuery and are now ready to take our predictive modeling to the next level — moving from exploratory batch models toward structured, production-grade ML workflows.
You'll work closely with the Head of Analytics and the rest of the technical team, with significant autonomy to shape how we approach the use of machine learning to make better real time decisions.
What You'll Own
You will own the end-to-end lifecycle of Draivi's machine learning models from feature engineering and model development through to deployment, monitoring and retraining. This means taking real ownership: not just building models that perform well in evaluation, but ensuring they run reliably in production and continue to improve over time. You will be the person who makes ML a dependable part of how Draivi makes decisions.
Key Responsibilities
Machine learning - primary focus
You’ll work on models that directly shape how we prioritize, forecast revenue and optimizes our marketing efforts across channels and markets:
Build and improve predictive models for revenue prediction, client scoring and medium-term financial forecasting
Own feature engineering across our transactional and CRM datasets
Improve model performance through feature transformations, hyperparameter tuning and cross-validation
Establish reproducible training pipelines and evaluation standards
Collaborate with the backend teams on moving from an analytics batch ML approach to real time operational predictions
Data Engineering - supporting role (20-25%)
Build and maintain scalable feature tables for ML consumption
Improve ELT transformations in GCP
Support BigQuery performance and cost efficiency
Ensure data quality and feature consistency across countries
What We're Looking For
Required
2–4 years of hands-on ML model development — not just notebooks, but working code
Practical experience with tree-based methods (XGBoost, LightGBM or similar) and regression models
Feature engineering experience on tabular data
Solid SQL skills (BigQuery or equivalent warehouse)
Working understanding of model evaluation, cross-validation and overfitting
Experience building or contributing to batch ML pipelines
Comfortable working in an environment where ML infrastructure is still maturing
Fluent English
Preferred
Experience from modelling in the consumer finance market
Experience with BigQuery ML
Time-series forecasting experience
Familiarity with Dataform
What We Offer
Real Impact: Your models will directly influence revenue decisions across eight markets. You’ll see the output of your work in business results, not just evaluation metrics.
Greenfield Opportunity: You’ll help shape how ML is done at Draivi — from feature pipelines to MLOps practices. There’s no bureaucracy to fight, just problems to solve.
Career Growth: As the ML function matures, so does the role. There is a clear path toward greater seniority and ownership for the right person.
Performance Bonus: Individual performance bonus plan commencing after the trial period.
Comprehensive Benefits: We offer Edenred benefits (lunches, culture & sports, wellbeing and commuting), up-to-date work equipment, extensive occupational health care and insurance also covering free time, snacks at the office and continuous learning opportunities.
Personnel Fund: As part of our commitment to your long-term financial well-being, we offer access to our personnel fund. This allows you to invest your performance bonuses into a managed fund, enhanced by a 20% company contribution, with the potential for significant returns based on your chosen investment strategy. This is more than just a bonus—it's an investment in your future.
Flexible Work Arrangements: We understand the importance of work-life balance. Our flexible working hours and hybrid setup allow you to design a rhythm that supports both productivity and personal well-being.
Vibrant Company Culture: We foster a culture of trust, experimentation and continuous learning. Our supportive work community is one of our biggest strengths.
Exciting Perks: Experience our annual conference trips to incredible destinations like Spain, Croatia, Germany & Italy. We believe in learning, networking, and having fun in the sun.
At Draivi we believe diversity drives innovation. We are committed to fair and unbiased recruitment, ensuring every candidate regardless of background, gender, ethnicity, age, ability or identity is given equal consideration. We value different perspectives and actively encourage individuals from all walks of life to apply.
We live and breathe ambition. We're leaders in performance-based advertising, shaking up the financial sector and beyond. If you're ready to join an international team that's curious, experimental and never stops the madness – we want to hear from you.
📅 Apply before March 22nd. Applications reviewed on a rolling basis.
🎯 Start date: Q2/2026
🌍 Location: Helsinki, Finland (hybrid options available)
- Department
- IT-development
- Locations
- Helsinki
- Remote status
- Hybrid
Courage to fail. Freedom to thrive.
Join Draivi - a Nordic leader in Fintech Performance Marketing
Helsinki
Workplace & Culture
At Draivi Media, we prioritize work-life balance with flexible schedules and remote options. We also provide company events, educational workshops and conferences abroad.
Our office are located centrally in Helsinki and Turku. Join us and achieve balance between work and play!
About Draivi
We are a leading Nordic digital marketing agency that specializes in online customer acquisition for the fintech industry. We pride ourselves in our ability to deliver measurable results for our clients through our performance-based solutions. Our team of digital marketing professionals is dedicated to staying ahead of industry trends and utilizing the latest technology to drive success for our clients.
At Draivi, we are passionate about helping fintech companies grow their customer base through effective digital marketing strategies. We are a growing company based in Finland and we are always looking for talented individuals to join our team. If you are a digital marketing professional who is ready to drive results and take your career to the next level, we encourage you to apply to join our team at Draivi. Let's drive results together!
Founded in 2012
Markets 8 countries
Revenue 29,7 MEUR (2025)
FTE 35
Monthly users 1 500 790
Registered users 7 368 434
Google reviews 5 of 5
Cloud 100 %