Antti Patana co-founded Draivi in 2012 and plays a key role at the intersection of marketing, operations, and strategic development. He leads Draivi’s marketing activities in Sweden, Norway, and Germany, tailoring strategies to local market dynamics and partner needs.

In addition to marketing, Antti oversees finance, administration, and payroll, ensuring that the company’s internal processes run smoothly and support its growth. He also actively mentors new employees, sharing his expertise in performance marketing and company culture. Earlier in his career, Antti worked in both an affiliate network and an online lending company, building the foundation for his deep understanding of customer acquisition and digital finance. You can learn more about how Draivi was founded by reading our co-founder story here.