Oula Lehtinen is one of Draivi’s founding members and continues to serve as a force behind its performance marketing engine. Since 2012, Oula has spearheaded customer acquisition across multiple markets, notably leading initiatives in Finland, Spain, and most recently Mexico.

Known internally for his calm presence and sharp commercial instincts, Oula has helped Draivi maintain its lead generation edge amidst intense market competition. He also plays a key role in mentoring growth hackers and senior marketers, often acting as the bridge between media strategy and partner success. Read more on our co-founder story here.